QMS
A striking identity for a global brand house
QMS, Quality Merch Services, creates branded merchandise for bands, celebrities and other brands.
Rove brought its Global Brand House positioning to life through brand strategy, identity, website design and content, supported by practical e-commerce training.
Brand strategy
Brand identity
Website design
Website content
Booking-system connection
E-commerce Training
The Brief
Elevate the QMS brand with a distinctive identity that connects with its audience and reflects its vision and values.
With a predominantly digital presence, the brand needed to make an immediate impression and work consistently across its website and content.
Brand Identity
We crafted a bold, memorable identity that expresses QMS’s Global Brand House positioning.
A distinctive connected wordmark, confident typography and a black, white and electric purple palette give the brand a recognisable presence, designed to connect with its audience across digital channels.
Brand Exploration Stage
Website Design
We translated the identity into an image-led website that brings QMS’s merchandise, client brands and production capabilities into focus.
Layered visuals and video content convey the breadth of its work, with a consistent brand experience across desktop, tablet and mobile.
E-commerce integration + Training
We helped connect QMS’s e-commerce workflows with the practical demands of managing merchandise.
Through hands-on training, we supported the team in using SKU codes to identify products and track inventory and orders, building their confidence in managing day-to-day operations.
The Result
A cohesive brand and digital presence that expresses QMS’s Global Brand House positioning and puts its merchandise offering at the forefront.
Alongside the creative work, the team received practical training to support day-to-day e-commerce operations.