Popcorn Bar
A bold new identity and digital home for one of Chester’s most characterful venues
Popcorn Bar is a lively Chester venue combining drinks, live sport, private events and its own dedicated karaoke space, The Gold Room.
Rove was commissioned to create a distinctive brand identity and a responsive website that captured its personality while making the venue easier to discover, explore and book.
Brand strategy
Brand identity
Website design
Responsive design
Website content
Booking-system connection
Google Business Profile connection
On-page SEO
The Brief
Popcorn needed an identity that reflected its playful, inclusive personality and stood out in Chester’s competitive hospitality market.
The website also needed to communicate several different sides of the venue, from cocktails and live sport to private hire and karaoke. Visitors had to be able to find relevant information quickly, discover upcoming events and move easily into the venue’s chosen external booking system.
Just as importantly, the website needed to support Popcorn’s visibility in local search and create a consistent connection between the venue, its website and its Google Business Profile.
Brand Identity
We developed a colourful and characterful brand identity built around Popcorn’s distinctive bird, botanical details and circular tree emblem.
A rich palette of forest green, mustard, burgundy, sage and warm orange gave the brand a welcoming, energetic quality. Bold typography, rounded shapes and playful graphic elements created a flexible visual system that could work across the website, menus, social content, signage and branded merchandise.
The result feels unmistakably Popcorn: sociable, slightly eccentric and centred around “the art of having fun.”
Brand Exploration Stage
Website Design
Rove designed a responsive website that carries the identity consistently across desktop, tablet and mobile.
The site was structured around the customers experience. Large photography, confident blocks of colour and clear calls to action bring the atmosphere of the venue online while keeping the experience simple to navigate.
We also created and structured the website content to communicate Popcorn’s personality in a friendly, direct and engaging voice.
Booking System integration
The website was linked directly to Popcorn’s chosen external booking-system provider, giving customers a clear route from browsing the venue to reserving a table.
We also connected the website with Popcorn’s Google Business Profile, helping create a more consistent local presence and making it easier for customers to move between Google Search, Maps and the website.
These connections created a clearer journey from discovery to booking without requiring Popcorn to replace the systems already used by the venue team.
Search visibility and performance
%
Monthly Increase (clicks - web)
Monthly Impressions
The website’s content, page structure and on-page SEO were developed to improve Popcorn’s visibility for relevant local searches.
Clear page titles, service-focused content and stronger internal navigation helped search engines understand the venue’s different offerings—from private hire and karaoke to cocktails and live sport in Chester.
The project gave Popcorn a stronger digital presence, a clearer booking journey and a flexible brand system that can continue to grow with the venue.
The Result
Popcorn now has a distinctive brand and digital presence that reflects the energy and personality of the venue.
By bringing the brand identity, website content, local search presence and booking journey together, we created a clearer path from discovering Popcorn to visiting or reserving a table.
Following launch, website traffic more than doubled—giving Popcorn greater online visibility and a stronger platform for promoting events, private hire, The Gold Room and its wider venue offering.
Testimonial here
Ben Iles
Popcorn Bar