Celestial Apartments
A distinctive identity and seamless booking experience for characterful city stays
Celestial Apartments offers individually designed accommodation in the heart of Chester.
Rove created a complete brand identity and digital experience that captures the apartments’ character while making it simple for guests to explore, choose and book their stay.
Brand strategy and identity
Visual identity system
Website design
Responsive design
Content creation
Art direction
Booking-system integration
The Brief
Celestial Apartments needed a memorable identity and an engaging website that would stand apart in a competitive accommodation market.
The brand had to feel playful and original while retaining the warmth, quality and credibility expected from a premium hospitality business. The website also needed to showcase the individual apartments, introduce their central Chester location and guide visitors smoothly towards booking.
Brand Identity
We developed a distinctive visual identity inspired by celestial imagery, combining expressive lettering with hand-drawn planets, stars, galaxies and other playful graphic elements.
A considered palette of deep green, soft blue and white gives the brand a calm, welcoming foundation. Warm colours from the apartment interiors add energy and personality across the wider visual system.
The result is an identity that feels individual, approachable and instantly recognisable—reflecting the character found throughout the apartments themselves.
Website Design
We designed a responsive website that brings the brand to life across desktop, tablet and mobile.
Large-format photography, confident typography and illustrated details create an immersive experience without distracting from the information guests need. Each apartment has dedicated content outlining its features, capacity and interior spaces, helping visitors understand their options before booking.
The site also introduces the surrounding area and positions the apartments as a convenient base for experiencing Chester.
Booking System integration
To create a straightforward journey from discovery to reservation, we connected the website to Celestial Apartments’ chosen external booking-system provider.
Clear booking calls to action are incorporated throughout the experience, allowing guests to move naturally from exploring the accommodation to checking availability and completing their reservation through the provider’s platform.
The Result
Celestial Apartments now has a cohesive brand and digital presence that reflects the personality of its accommodation.
The finished project combines a distinctive identity, engaging content, responsive website design and a clear route to booking—providing the business with a memorable platform for attracting and converting guests.
Testimonial here
Julie ...
Celestial Apartments